Deko-Arrangement, Weihnachtsdekoration, Kerzen, Rentier, Goldfarben, Adventskranz, Kerzen, Weihnachtsdeko, Goldene Figuren, Rotgold

Wholesale Christmas decorations for resellers and business customers

Christmas

As a wholesaler of Christmas decorations, Wurm offers a wide range of products for resellers and business customers. Discover Christmas products for a range of styles and retail concepts, from classic Christmas decorations to modern designs and the latest trends.

Our range includesChristmas baubles andtree decorations, illuminatedhouses,Christmas figurines, Advent decorations, wreaths,Christmas lights andfestive table decorations. Co-ordinated collections make it easier for you to put together harmonious themed displays for your Christmas business.

Your benefits with Wurm:

A wide selection of Christmas decorations for specialist retailers
The latest collections and new trend themes every year
B2B terms and conditions exclusively for business customers
Personalised advice and many years of industry experience

→ Discover the Christmas trends for 2026

Weihnachten, Weihnachtsdekorationen, Festival

Advent calendar

Kerze, Kerzenständer, Festival, Chanukka Menora

Advent wreaths

Weihnachtsbaum, Baumkugeln, Ornamente, Engel, Santas

Christmas tree decoration

Weihnachtsbaum, Papiertannen, Papierkunst, Dekoration, Weihnachtsdeko

Decorative Christmas trees

Decoration & more

Aroma lamps & Accessories

Weihnachtsgeschenke, Geschenkverpackung, Teddy, Dekoration, Gold

Fragrance oils & Waxes

Candles

Candle holders & lanterns

Nativity Scenes

Weihnachten, Weihnachtsdekorationen, Festival, Weihnachtsbaum

Christmas Village Houses

Weihnachten, Weihnachtsdekorationen, Festival, Kamin, Weihnachtsbaum

Miniature Christmas Figurines

Santa Claus Boots

Nutcracker Soldiers

Snow globes

Letterings & Displays

Tischdecke, Becher, Kaffeetasse, Frühstücksschaal, Deko

Tableware

Weihnachtsdekoration, Schaukelpferd, Karussell, Kronenmotiv, Miniaturen

Music boxes

weihnachtsdeko, pferd, Holzpferd, Figur, Dekofigur

Rocking Horses

Erwachsener, Braut, Weiblich, Person, Frau

Christmas Angels

Christmas Wreaths

Christmas figures

Santa Figurines

Vases

Christmas Gnomes

Elf doors & Accessories

Christmas lights

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3833 products found

Details

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Art. Nr.

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Art. Nr. 10040506

Standee Deer Made of Mango Wood W27 × H41 × D6 cm

Top

instantly available

Art. Nr. 10043559

Yoga moose made of poly W8 × H8 × D3 cm

instantly available

Art. Nr. 10039998

Snow globe snowman made of poly/glass W7 × H9 × D7 cm

instantly available

Art. Nr. 10044710

Christmas ornament snowflake made of felt W40 × H40 × D4 cm

instantly available

Art. Nr. 10026083

Deer lying with forest animals and glitter made of poly W10 × H10 × D5 cm

Sale

instantly available

Art. Nr. 10043349

Advent arrangement tree/deer made of porcelain/wood W23 × H17 × D23 cm

Top

instantly available

Art. Nr. 10041565

Lantern fir/bird motif made of glass W7 × H8 × D7 cm

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Art. Nr. 10043863

Vase Stag with Ribbon made of ceramic W14 × H24 × D10 cm

New

instantly available

Art. Nr. 10046969

Edge Sitter Girl in Floral Dress made of Textile W10 × H23 × D8 cm

New

Available in CW 35/2026

Art. Nr. 10046038

Dog with sweater/tree made of poly W10 × H10 × D5 cm

Sale

instantly available

Art. Nr. 10043736

Dog soldier made of poly W5 × H22 × D4 cm

New

Available in CW 36/2026

Art. Nr. 10047330

Gift box music box Christmas wreath made of paper/cardboard W11 × H4 × D9 cm

New

Tassen, Weihnachtsmotiv, Becher, Winterdeko, Keramiktasse

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Art. Nr. 10046134

Mug Gnome/Christmas Basket made of Porcelain W12 × H9 × D8 cm

Scent lamp house decor made of porcelain, white (W/H/D) 10x12x10cm

Pre-Order

Art. Nr. 10044144

Aroma lamp house motif made of porcelain W10 × H12 × D10 cm

instantly available

Art. Nr. 10035486

Pillar Candle Made of Wax W6.8 × H12 × D6.8 cm

New

Draußen, Natur, Figur, Winter, Schneemann

Available in CW 38/2026

Art. Nr. 10047073

Candle holder snowman made of ceramics W11 × H9 × D13 cm

Gnome made of textile, 3-fold, beige/red (W/H/D) 10x30x10cm

instantly available

Art. Nr. 10043969

Gnome made of Textile W10 × H30 × D10 cm

Christmastown, Schwibbogen, Diorama, Winterlandschaft, Figurenpark

instantly available

Art. Nr. 10012715

Winter Scene Winter Village with Light/Movement made of Poly W35 × H26.5 × D23 cm

Sale

Essen, Süßigkeiten, Maschine, Rad, Vereisung

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Art. Nr. 10044630

Music box/snow globe Santa Claus with reindeer with movable train made of poly/glass Ø16 cm

New

Available in CW 39/2026

Art. Nr. 10046615

Christmas Tree made of poly W14 × H31 × D14 cm

New

instantly available

Art. Nr. 10047185

Reindeer with saddle pad made of wood W12 × H18 × D2 cm

New

Jutebeutel, Weihnachtsmotiv, Santa, Beutel, Deko

Available in CW 43/2026

Art. Nr. 10048238

RW_12323_Jute bag Santa head, jute, 36x48cm, 1 piece, natural W36 × H48 × D1 cm

Apple with 30 LEDs, with timer, made of red glass (W/H/D) 22x24x22cm

instantly available

Art. Nr. 10030533

30s LED apple made of glass W22 × H24 × D22 cm

instantly available

Art. Nr. 10044206

Candle Holder Pine Cone made of glass W7 × H7 × D7 cm

New

Stag in baroque costume made of poly green (W/H/D) 11x42x7cm

instantly available

Art. Nr. 10046987

Deer in Baroque costume made of poly W11 × H42 × D7 cm

Angel sitting made of poly white 2-fold, (W/H/D) 13x12x8cm

Available in CW 35/2026

Art. Nr. 10029675

Angel Sitting made of Poly W12 × H12.5 × D11.5 cm

Top

New

Pine tree stand made of mango wood green (W/H/D) 20x38x6cm

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Art. Nr. 10047342

Christmas Tree on Base made of Mango Wood W20 × H38 × D6 cm

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Art. Nr. 10044079

Christmas tree made of glass W17 × H54 × D17 cm

Top

Wooden Christmas hanger house, 3-fold, white/red/green (W/H/D) 4x9x1cm on tree stand (W/H/D)17x31*11cm

Available in CW 37/2026

Art. Nr. 10044404

Christmas hanger house made of wood on tree stand 'Xmas Welcome' W4 × H9 × D1 cm

Pre-Order

Art. Nr. 10044815

Positive Potato Santa Claus in display made of textile W4 × H7 × D4 cm

instantly available

Art. Nr. 10061985

Candle holder with gingerbread decoration made of porcelain W7.2 × H13 × D7.6 cm

New

Nagelpinsel, Nagellackpinsel, Chromstahl, Kunstnagelwerkzeug, Schlüssel?

Available in CW 38/2026

Art. Nr. 10048262

RW_10861 Candle holder spike W2 × H11 × D2 cm

Stick candle dark green colored Ø 2x18 cm Burning time approx. 8 hours

instantly available

Art. Nr. 10021810

Stick candle dark green through-dyed W2 × H18 × D2 cm

Sale

Winter child made of poly mint, pink 2-fold, (W/H/D) 8x12x8cm

instantly available

Art. Nr. 10039932

Winter child girl/boy made of poly W7.5 × H12.5 × D7.5 cm

Light house made of stoneware, green/red (W/H/D) 11x15x7cm

instantly available

Art. Nr. 10040060

Light house made of stoneware W11 × H15 × D7 cm

New

Available in CW 35/2026

Art. Nr. 10046199

Dog with gift/string lights made of poly W20 × H21 × D7 cm

Weihnachtsdeko, Deko-Kugeln, Holzregal, Figuren, Kaminzubehör

Christmas decorations for shops and retailers

The Christmas retail season thrives on product ranges that combine familiar classics with fresh ideas. It is therefore essential for retailers to select colours, styles and product groups in such a way as to create cohesive Christmas themes tailored to their own target audience.

As a wholesaler of Christmas decorations, Wurm offers classic Christmas items, contemporary designs and coordinated collections to help achieve this. This allows you to focus on specific product ranges or put together entire themed worlds for your retail space.

What should you look for when making your selection?

Tried-and-tested bestsellers provide a reliable foundation for the Christmas season
Trendy colours and designs inject fresh appeal into the range
Co-ordinated items enable harmonious themed displays
Different styles appeal to different target groups
Product groups that combine well make for effective product presentation

Putting together targeted Christmas product ranges

A diverse Christmas range is created through product groups that complement one another. Recurring classics ensure reliability, whilst eye-catching items and seasonal new releases provide additional incentives to buy. It is crucial that colours, materials and designs tell a shared story.

Schwarz, Kleidung, Halsband, Lange Ärmel, Unisex

Christmas baubles & Christmas tree decorations

The base for the Christmas tree, which can be easily adapted to suit a variety of colour schemes and styles.

haus, gebäude, symboldarstellung, dach, türe

Light-up houses & Christmas figurines

Emotional eye-catchers that can be used to create small scenes and entire Christmas worlds.

schwarz, farbblock, quadrat, leere_fläche

Wreaths & Christmas lights

Traditional Christmas decorations combine with atmospheric lighting effects to create a particularly festive atmosphere.

kerze, kerze, wachskerze, duftkerze, Stumpfkerze, kerze, Candle, Wachs, Docht, Flamme

Candle holders & lanterns

Warm lighting accents complement decorative arrangements and can be integrated in a variety of ways into existing themed settings.

unknown, image, schwarz, keinobjekt, n/a

Tableware & Table Decorations

Matching products for the laid table consistently carry through the colours, motifs and designs of a Christmas-themed world.

Christmas themes for different target groups

Christmas decorations are by no means limited to traditional colours and motifs. A variety of styles allow you to cater specifically to your customer base and create new incentives to buy with every season.

Wurm’s Christmas collections pick up on the latest trends and combine colours, materials and motifs to create coordinated themed collections. From traditional and nostalgic to modern, natural or playful, this approach creates product ranges for different target groups and retail concepts.

Style themes for your Christmas range

Classic & traditional

Warm shades of red, green and gold, along with familiar Christmas motifs, create a timeless festive atmosphere.

Natural & Scandinavian
Calm colours, natural materials and minimalist shapes create harmonious Christmas worlds.

Modern & elegant

Sophisticated finishes, distinctive colour combinations and clean designs add a touch of luxury.

Playful & unusual
Bold colours, unique motifs and surprising details grab attention on the shop floor.

How to display Christmas decorations to best effect

A cohesive product display transforms individual Christmas items into a unified themed world. Colours, lighting and varying heights attract attention and help to effectively link products together on the shop floor.

Especially during the festive season, displays can be emotional. At the same time, a clear unifying theme ensures that the sales floor appears harmonious and well-organised, despite the wide variety of products on offer.

How to create attractive Christmas displays

Group Christmas decorations by colour scheme and style
Use different heights to create a dynamic display
Use special figurines and decorations as eye-catchers
Use fairy lights and illuminated items strategically to create atmosphere
Present matching product groups together
Combine seasonal new arrivals with tried-and-tested bestsellers

Plan for the Christmas shopping season well in advance

A successful Christmas sales season begins long before Advent. For retailers, it is worth planning their product range well in advance, striking a balance between tried-and-tested bestsellers, the latest trends and eye-catching special items.

Planning well in advance also makes it possible to put together complete themed displays and prepare the product presentation before the season even begins.

What to bear in mind when planning

✓ Define the core range

Tried-and-tested Christmas items form the basis and ensure continuity in the range.

✓ Targeted addition of trends

New colours, designs and materials bring variety and create up-to-date shopping incentives on the shop floor.

✓ Consider price points

A mix of small impulse items and special eye-catchers offers choice for different shopping occasions.

✓ Plan themed displays

in advance

Coordinated products make it easier to design shop windows and sales areas later on.

✓ Take the seasonal cycle into account
When purchasing, plan ahead which products are suitable for the start of the season, the Advent period and the immediate run-up to Christmas.

Wurm: your partner for your Christmas business

A successful Christmas range requires not only the right products, but also a reliable partner. Wurm supports specialist retailers with its many years of experience, regular new collections and a product range specifically tailored to the needs of commercial customers.

From the initial inspiration right through to putting together your Christmas displays, you’ll find the latest trends, versatile items that can be mixed and matched, and personalised advice for your product range.

Your benefits as a reseller

Exclusively for business customers: our range is specifically aimed at specialist retailers and resellers.
New Christmas collections: Every year, we create new themed worlds, colours and designs for the coming season.
Wide range of products: Different product groups can be combined to create complete Christmas themes.
On-site inspiration: Discover our collections in our showroom and at selected trade fairs.
Personal points of contact: Our team is on hand to assist you with any queries regarding our range and ordering.

Frequently asked questions about our wholesale Christmas decorations

Who can order Christmas decorations from Wurm?

Wurm’s product range is aimed exclusively at business customers. These include, amongst others, resellers, retailers, concept stores, garden centres, florists and other businesses that require Christmas decorations for their product range or commercial premises.

What Christmas decorations does Wurm offer wholesale?

Our range includes a wide variety of Christmas-themed product groups. These include Christmas baubles, Christmas tree decorations, illuminated houses, Christmas figurines, nativity scenes, Advent decorations, wreaths, Christmas lights, table decorations and many other Christmas items.

Are there new Christmas collections every year?

Yes. Every Christmas season, Wurm develops new collections and themed ranges that incorporate the latest colours, materials, motifs and styles. These are complemented by tried-and-tested Christmas classics and versatile items that can be mixed and matched.

When should retailers order Christmas decorations?

Planning the Christmas range should be carried out as early as possible. This ensures there is sufficient time to select different product groups and collections and to put together complete themed ranges for the coming season. The best time to place an order depends on your individual range planning and stock availability.

Can I view the Christmas collections before placing an order?

You can discover our Christmas collections in our showroom and at selected trade fairs, amongst other places. This will allow you to get a comprehensive idea of the colours, materials, sizes and possible combinations.

Are there Christmas decorations to suit different styles?

Yes. The range includes both classic and traditional Christmas decorations as well as natural, modern, elegant and whimsical styles. This enables retailers to tailor their Christmas range specifically to their own target audience and retail concept.

Can I order Christmas decorations online from Wurm?

Yes. Business customers can register for our B2B online shop and order Christmas decorations and other product ranges from Wurm online. Once their account has been activated, the product and order information relevant to business customers will be available.

Does Wurm also supply Christmas decorations for shops and retail spaces?

Yes. Many of our Christmas items are ideal for decorating shop windows, retail spaces and seasonal themed displays. Thanks to our coordinated collections, different product groups can be combined to create a cohesive Christmas display.

Discover Christmas decorations by category

Weihnachtskugeln, Baumkugeln, Glasornamente, Gold, Weihnachtsbaum

Christmas baubles

Classic and on-trend Christmas baubles to suit a variety of colour schemes and Christmas themes.

Christmas tree decorations

Ornaments and decorative tree decorations for classic, modern and unusual Christmas trees.

Houses of Light

Illuminated houses and wintry scenes serve as atmospheric eye-catchers for the Christmas range.

Christmas figurines

From classic Christmas motifs to modern designs for a wide range of themed worlds.

Nutcracker

Traditional and unusual nutcrackers – distinctive highlights of your Christmas décor.

Christmas lights

Fairy lights and illuminated decorations for creating atmospheric lighting effects during the festive season.

Wreaths & Garlands

Decorative Christmas classics for doors, walls, tables and seasonal display areas.

Christmas tableware

Festive products for the table and coordinated Christmas themes.