KCG becomes the piggy bank company

Fresh brand image, clear positioning, new energy.
The popular piggy banks previously known under the KCG label are now shining in a completely new light: as Sparschwein COMPANY, they are being launched with a modern look, a clear message and a strong brand concept - developed, revised and positioned by Wurm.

Takeover with vision.
Wurm took over the KCG brand in 2023 - but we're not just moving on, we're rethinking: new product range structure, high-quality brand image, finely tuned designs and a clear emotional focus for the gift and decoration market.

Piggy banks with a message.
Each pig carries a story: for a birthday, wedding, birth or simply as a charming statement. Designed with love, produced to a high standard and formulated with a twinkle in the eye - for all those who are looking for something special.

Also available in direct sales.
The products of Sparschwein COMPANY are now also available directly in the B2C online shop: sparschweincompany.de