Easter Trends 2026

Colors, Shapes & Inspiration for Your Business

Easter is every year a celebration of joy and decoration – and 2026 will be more colourful, gentle, and natural than ever before.

Shop owners know: customers are not only looking for products but also for inspiration. They want new ideas for their table decorations, shop windows, or Easter gifts for the family. The Easter trends of 2026 provide exactly these impulses – and in our Easter category, retailers can find the right products directly.

This year, three major themes are at the centre: delicate pastel colours, bold accents with playful details, and rustic country house charm. These trends reflect the longing for lightness, joy of life, and security – and form the basis for Wurm's new Easter collections, helping retailers to showcase their range perfectly.

Contents

1. Trend 1: Pastel shades bring lightness
2. Trend 2: Bold accents & ribbons
3. Trend 3: Naturalness & country house charm
4. Why trends are crucial for retailers
5. Wurm Easter trend collections

Trend 1: Pastel shades and loving bunny motifs bring fresh lightness.

Tasche, Topfpflanze, Handtasche, Kunsthandwerk, Zitrusfrüchte

Trend 2: Bright colours and ribbons create cheerful Easter accents.

Kunst, Porzellan, Töpferei, Tasse, Kunsthandwerk

Trend 3: Natural tones and rabbit figures exude rural charm.

Trend 1: Pastel shades bring lightness

Pastel colours have been an integral part of Easter decorations for years – but 2026 is set to see their comeback, which appears softer and at the same time more modern. Whether delicate pink, fresh mint, or light lavender – these subtle shades bring a sense of lightness and elegance, making them perfect for spring.

Pastel tones appear high-quality without being cold, and cheerful without seeming overdone. This very balance makes them so popular. They can be wonderfully combined with white or natural basics and are ideal for cups, plates, vases, or rabbit figures that complete the Easter table setting.

Pastel Bunnies for Love

Whether in pink, yellow, or green – the velvety bunny figures with ribbon bands add colour and freshness to any shop window.

Honey Bunny – Attention to Detail

Delicate bunny illustrations, heartfelt sayings, and soft pastel shades – these mugs are the perfect spring greeting for any Easter collection.

The Easter table comes alive

Rabbit figures, plates in natural tones, and springtime accents create a loving atmosphere for every Easter feast.

Spring Yellow for the Table

Radiant yellow meets gentle shapes – this cup with matching vases invites sunny Easter moments.

Why retailers love Pastell:

Pastel colours appeal to a broad audience – they are timeless, suitable for both modern and classic interiors, and easy to complement. Retailers can use them to create subtle window displays or colour worlds on themed tables that invite browsing.

Trend 2: Bold Accents & Bows

In 2026, Easter should not only be gentle – it should also make a statement! Vivid colours such as pink, sunshine yellow, and orange bring energy and joy. They break the pastel restraint and create eye-catching details that customers immediately notice.
Particularly striking: Bows are THE decorative detail of the season. Whether on bunny figures, vase bags, or candles – they add small colour accents, appear playful, and make products instantly photogenic for social media and shop windows.

Luminous Easter Moments

Radiant egg candles in orange and green bring warmth and a spring-like atmosphere to every set table.

Zubehör, Tasche, Handtasche, Geldbörse, Blumen-Arrangement

Spring freshness in pocket size

Playful ceramic wallets in pink and orange with yellow bows add cheerful accents to any Easter display.

Easter Joy in Pink & Pastel

A charming pink bunny meets cheerful egg figures with bows – a real eye-catcher for any Easter decoration.

Krug, Töpferei, Vase, Kunsthandwerk, Figur

Statement Decor with Bows

The large bow vase in pink/orange makes a statement, perfectly complemented by colourful rabbit and egg figures.

Why this trend works in the store:

Customers love eye-catchers. Products in vibrant colours immediately attract attention – making them perfect window display highlights. When combined with pastel shades, the look is not too loud but simply cheerful and inviting.

Trend 3: Naturalness & Country House Charm

While pastels represent lightness and colour signifies joy of life, this trend brings calm and warmth to Easter decorations.
The Country Look with natural materials such as ceramics, wood, or linen conveys a sense of security – something that customers increasingly appreciate.
Inspired by rural motifs such as rabbits, tulips, or flowers, it creates a decoration that feels grounded and authentic. This is not about shine or glamour, but about warmth and familiarity.

Why retailers focus on naturalness:

This trend appeals to customers seeking stability and a touch of home. For retailers, this means: themed tables that resemble a small piece of country house – and emotionally engage customers.

Why Trends Are Crucial for Retailers

Trends are not just inspiration – they are a sales argument. Those who focus on the right themes now

Create window displays that evoke emotions,
Offer products that customers immediately understand and feel,
and gain a competitive edge over rivals.

The Easter Trends 2026 demonstrate how colours, details, and materials can have a strong impact – and how retailers can strategically use them to inspire, motivate customers, and increase sales.

For retailers, this means: those who embrace the Easter Trends 2026 now will become a source of inspiration for their customers.

Wurm Easter Trend Collections

Inspired by pastel dreams

The soft pastel colours shaping spring 2026 are reflected in Bunny Bloom. Delicate shades such as rosé, mint, and lavender are combined here with fine illustrations and detailed table decorations – a collection that brings pastel trends to life for retailers.

When colours become a statement

Easter Joy! was created from the desire for bold accents and playful details. Pink, yellow, and orange meet cheerful bows, creating highlights that illuminate shop windows and immediately spark customer conversations.

The charm of country living

The trend towards naturalness and rustic charm is brought to life in Happy Farm. With ceramics, wood effect, and charming farmyard motifs, the collection creates a warm, familiar atmosphere that particularly impresses in cozy decor settings.

Easter decoration wholesale – Discover Easter trends 2026

At Wurm, resellers and merchants will find everything related to Easter decorations wholesale: from rabbit figures and ceramic vases to table decorations and Easter egg ornaments, as well as Easter candles and accessories. The Easter trends 2026 combine colourful Easter decorations, classic Easter items, and modern designs for shop windows, markets, and stores.

Secure Easter goods wholesale now, including:
Ceramic Easter bunnies, figures & accessories
Spring-themed mugs, cups, and bowls
Easter candles & table decorations wholesale
Colourful Easter eggs, rabbits, and floral motifs for resellers

With Wurm's Easter collections 2026, trendy Easter decorations for retailers that enrich your range, delight customers, and set new impulses for the upcoming season.

Discover Easter decorations