Easter Trends 2026

Colors, Shapes & Inspiration for Your Business

Easter is every year a celebration of joy and decoration – and in 2026 it will be more colourful, gentle, and natural than ever before.

Those running a business know: customers are not only looking for products but also for inspiration. They want new ideas for their table decorations, shop window displays, or Easter gifts for family. The Easter trends 2026 provide exactly these impulses – and in our Easter category retailers will find the right items directly.

This year, three major themes are at the centre: delicate pastel colours, bold accents with playful details, and rustic country house charm. These trends reflect the longing for lightness, joy of life, and security – and form the basis for the new Wurm Easter collections, helping retailers to showcase their range perfectly.

Contents

1. Trend 1: Pastel shades bring lightness
2. Trend 2: Bright accents & bows
3. Trend 3: Naturalness & country house charm
4. Why trends are crucial for retailers
5. Wurm Easter trend collections

Trend 1: Pastel shades and loving bunny motifs bring fresh lightness.

Tasche, Topfpflanze, Handtasche, Kunsthandwerk, Zitrusfrüchte

Trend 2: Bright colours and bows create cheerful Easter accents.

Kunst, Porzellan, Töpferei, Tasse, Kunsthandwerk

Trend 3: Natural tones and rabbit figures exude rural charm.

Trend 1: Pastel shades bring lightness

Pastel colours have been an essential part of Easter decorations for years – but 2026 marks their comeback, which appears softer and at the same time more modern. Whether delicate pink, fresh mint, or light lavender – these subtle shades add a sense of lightness and elegance, making them perfect for spring.

Pastel tones appear high-quality without being cold, and cheerful without seeming overloaded. This very balance makes them so popular. They can be wonderfully combined with white or natural basics and are ideal for cups, plates, vases, or bunny figures that complete the Easter table setting.

Pastel Bunnies to fall in love with

Whether in pink, yellow, or green – the velvety bunny figures with ribbon bands add colour and freshness to any shop window.

Honey Bunny – Attention to Detail

Delicate bunny illustrations, heartfelt sayings, and soft pastel shades – these mugs are the perfect spring greeting for any Easter assortment.

The Easter table comes to life

Bunny figures, plates in natural tones, and springtime accents create a charming atmosphere for every Easter feast.

Spring Yellow for the Table

Radiant yellow meets gentle shapes – this cup with matching vases invites sunny Easter moments.

Why retailers love Pastell:

Pastel colours appeal to a broad audience – they are timeless, suitable for both modern and classic interiors, and easy to complement. Retailers can use them to create subtle window displays or colour worlds on themed tables that invite browsing.

Spielzeug, Tier, Säugetier, Hase, Plüsch

Pre-Order

Art. Nr. 10045018

Flocked rabbit with bow made of plastic W9 × H29 × D10 cm

Pre-Order

Art. Nr. 10045022

Rabbit flocked with ribbon made of plastic W12 × H40 × D14 cm

New

instantly available

Art. Nr. 10045337

Rabbit flocked with ribbon made of plastic W20 × H68 × D22 cm

instantly available

Art. Nr. 10045046

Jumbo mug Easter/spring décor made of porcelain W14 × H10 × D11 cm

New

Flocked plastic bunny ears, yellow (W/H/D) 12x19x4cm

Pre-Order

Art. Nr. 10045248

Flocked bunny ears made of plastic W12 × H19 × D4 cm

New

instantly available

Art. Nr. 10045112

Rabbit with flower made of ceramic W5 × H11 × D7 cm

instantly available

Art. Nr. 10044975

Vase made of ceramic W10 × H19 × D10 cm

New

instantly available

Art. Nr. 10045374

Decor bowl rabbits made of porcelain W20 × H5 × D20 cm

Trend 2: Bright Accents & Ribbons

In 2026, Easter should not only be gentle – it should also make a statement! Bold colours such as pink, sunshine yellow, and orange bring energy and joy. They break the pastel restraint and create eye-catching details that customers immediately notice.
Especially striking: Ribbons are THE decorative detail of the season. Whether on bunny figures, bag vases, or candles – they add small colour accents, appear playful, and make products instantly photogenic for social media and window displays.

Illuminating Easter Moments

Radiant egg candles in orange and green bring warmth and a spring-like atmosphere to every set table.

Zubehör, Tasche, Handtasche, Geldbörse, Blumen-Arrangement

Spring freshness in pocket size

Playful ceramic pockets in pink and orange with yellow bows add cheerful accents to any Easter shop.

Easter Joy in Pink & Pastel

A charming pink rabbit meets cheerful egg figures with bows – a real eye-catcher for any Easter decoration.

Krug, Töpferei, Vase, Kunsthandwerk, Figur

Statement Décor with Bows

The large bow vase in pink/orange makes a statement, perfectly complemented by colourful rabbit and egg figures.

Why this trend works in the store:

Customers love eye-catchers. Products in vibrant colours immediately draw attention – making them perfect window display highlights. When combined with pastel shades, the look is not too loud but simply cheerful and inviting.

New

Available in CW 36/2026

Art. Nr. 10045291

Vase handbag striped with ribbons made of ceramic W18 × H17 × D8 cm

Essen, Obst, Birne, Pflanze, Produzieren

instantly available

Art. Nr. 10045080

Egg candle made of wax W6 × H8 × D6 cm

New

Decorative ceramic plate, with bow, 2-fold, yellow/green (W/H/D) 17x25x4cm

instantly available

Art. Nr. 10045293

Decorative Egg Plate with Bow made of Ceramic, with Bow W17 × H25 × D4 cm

Obst, Orange, Pflanze, Produzieren, Birne

instantly available

Art. Nr. 10045081

Egg candle made of wax W7 × H10 × D7 cm

Sale

Porzellan, Töpferei, Krug, Vase, Spielzeug

instantly available

Art. Nr. 10045060

Egg with bow on feet made of ceramic W9 × H18 × D9 cm

Sale

instantly available

Art. Nr. 10045059

Easter Egg with Ribbon on Feet made of Ceramic W6 × H13 × D6 cm

Sale

instantly available

Art. Nr. 10045181

Vase made of glass W16 × H25 × D16 cm

New

Formelle Kleidung, Kissen, Töpferei, Krug, Glas

instantly available

Art. Nr. 10045375

Vase bow made of ceramic W18 × H15 × D13 cm

instantly available

Art. Nr. 10045071

Rabbit made of poly W6 × H15 × D8 cm

Trend 3: Naturalness & Country House Charm

While pastels represent lightness and colour signifies joy of life, this trend brings calmness and warmth to Easter decorations.
The Country Look with natural materials such as ceramics, wood, or linen conveys a sense of security – something that customers increasingly appreciate.
Inspired by rural motifs such as rabbits, tulips, or flowers, a decoration is created that feels grounded and authentic. This is not about shine or glamour, but about warmth and familiarity.

Blossom & Bunny Magic

Delicate floral illustrations and a lovingly painted rabbit make this mug a perfect companion for springtime coffee moments.

Bunny Greetings from the Countryside

The charming ceramic bunnies holding tulips bring rural Easter cheer to the table – simple, friendly, and full of springtime spirit.

Why retailers focus on naturalness:

This trend appeals to customers who long for stability and a piece of home. For retailers, this means: themed tables that resemble a small country house – and emotionally engage customers.

instantly available

Art. Nr. 10034616

Mug rabbit decor made of porcelain W13 × H10 × D10 cm

Sale

Maiskolben, Kunststofffigur, Dekorfigur, gelb, rosa

instantly available

Art. Nr. 10045099

Flower Bulb Hyacinths made of Stoneware W5 × H15 × D5 cm

instantly available

Art. Nr. 10044908

Rabbit with Flowers made of Poly W14 × H39 × D12 cm

Figure rabbit with Easter basket made of poly, white (W/H/D) 10x15x6cm

instantly available

Art. Nr. 10042855

Figure rabbit with Easter basket made of poly W9.5 × H15 × D6.5 cm

instantly available

Art. Nr. 10044906

Rabbit with tray made of poly W10 × H20 × D8 cm

Sale

Kirschlauch, Kunstpflanze, Kunstgemüse, Porzellankeramik, Pastellfarben

instantly available

Art. Nr. 10045098

Flower Bulb Hyacinths made of Stoneware W4 × H11 × D4 cm

Why Trends Are Crucial for Retailers

Trends are not just inspiration – they are a sales argument. Those who focus on the right themes now

Create window displays that evoke emotions,
Offer products that customers immediately understand and feel,
and gain a competitive edge.

The Easter Trends 2026 demonstrate how strongly colours, details, and materials can influence – and how retailers can deliberately use them to create impulses, inspire customers, and increase sales.

For retailers, this means: those who adopt the Easter Trends 2026 now will become a source of inspiration for their customers.

Wurm Easter Trend Collections

Inspired by pastel dreams

The gentle pastel colours that define spring 2026 are reflected in Bunny Bloom. Delicate shades such as rosé, mint, and lavender are combined here with fine illustrations and detailed table decorations – a collection that brings pastel trends to life for retailers.

Discover the collection

When colours become a statement

Easter Joy! was created from the desire for bold accents and playful details. Pink, yellow, and orange meet cheerful bows and create highlights that illuminate shop windows and immediately engage customers in conversation.

Discover the collection

The charm of country living

The trend towards naturalness and rustic charm is brought to life in Happy Farm. With ceramics, wood effects, and charming farmyard motifs, the collection creates a warm, familiar atmosphere that particularly impresses in cozy decor settings.

Discover the collection

Wholesale Easter Decorations – Discover Easter Trends 2026

At Wurm, resellers and traders find everything related to Easter decorations wholesale: from rabbit figures and ceramic vases to table decorations and Easter egg ornaments, as well as Easter candles and accessories. The Easter trends 2026 combine colourful Easter decorations, classic Easter items, and modern designs for shop windows, markets, and stores.

Secure Easter goods wholesale now, including:
Ceramic Easter bunnies, figures & accessories
Spring-themed mugs, cups, and bowls
Easter candles & table decorations wholesale
Colourful Easter eggs, bunnies, and floral motifs for resellers

With Wurm's Easter collections 2026, trendy Easter decorations for traders that enrich your range, delight customers, and set new impulses for the upcoming season.

Discover Easter decorations